By Edward M. Bury, APR, MA (aka The PRDude)
When Joe Biden removes his hand from the Bible and officially accepts the greatest challenge offered to an American, he then will present his outlook on the direction the nation will take over the upcoming four years.
Unquestionably, the message will center on healing a nation that during recent days had its very foundation and values plundered, and in fact, Mr. Biden’s inaugural theme is “America United.” Yes, that’s a very simple concept, one that’s somewhat superfluous given that Mr. Biden was elected President of the United States of America.
But when he steps up to the podium, Mr. Biden will have to transcend a message that simply centers on the dire need for national unity; he’ll have to say much more. His rhetoric will have to be profound, memorable and believable.
From another perspective, the new President will have to present “sound bites” that will resonate through the millions of American who voted for him, as well as the millions who did not.
At this hour — with the Presidential Inaugural about to commence — I wonder what specific parables, metaphors and phrases the speech writer (or writers) prepared for Mr. Biden. What words will define four years of the nation’s 46th President? What words will be quoted in print and shared on broadcast outlets and digital platforms?
The job of the speechwriter certainly is behind-the-scenes. Acknowledgement is not immediate.
A little while from now, the words prepared by the men and women on Mr. Biden’s communications team will define his presidency, and hopefully guide the nation down a more peaceful and productive path.
I’ll be listening.