Memorial Day 2017: A Perspective From a Changing Logan Sqaure

By Edward M. Bury, APR (aka The PRDude)

Memorial Day 2017 dawned gloriously a few hours ago in Chicago, prompting a short excursion on foot through the somewhat deserted streets of our neighborhood.

This monument to fallen Logan Square heroes stands out amidst a changing neighborhood — and symbols of commerce.

Some advice: Take advantage of quiet times during holidays, especially those in the warm weather months, by strolling or biking in places familiar or news. You’d be surprised what may come to light in the hours you can claim as your own.

My walk today took me to the monument pictured in these images. It’s on Fullerton Avenue at Fransisco Avenue in Logan Square, and it honors those who lost their lives in “the great global war.”

There are 45 names on the now weathered bronze plaque at the base of the flag pole, which bears the U.S. stars and stripes and a flag honoring POWs.  Five red geraniums offer a little natural beauty, and someone later added a “V” for victory marker.

All of the names listed are men, save one, a woman (I presume) named La Donna.  All were residents of Logan Square around the turn of the 20th century, and all gave their lives in World War I.  All lived in a very different Logan Square.

Look close and you might be able to read all 45 names on this plaque.

Within steps of the monument, one can readily ascertain how the neighborhood has changed: A new cannabis dispensary, a hip coffee shop, a ramen noodle restaurant, art galleries and bars designed look like someone’s hideout.

In a sense, these American heroes — and the many who were killed over the decades while on duty — helped preserve the democracy that allows a neighborhood like Logan Square and others in Chicago and elsewhere to evolve and nurture these new business enterprises.

To some, bars that sell $8 glasses of beer and restaurants offering $14 bowls of soup are examples of gentrification; but from another perspective, it’s an example of the free-market economy we, as Americans, enjoy.

I hope others visit this little Logan Square monument this Memorial Day, even for a few minutes.  Then, patronize the local establishments, those made possible through the unselfish valor of others who lived here long ago.

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The PRDude has addressed Memorial Day in other posts:

 

 

 

 

 

See You in September: Spring English Master’s Class Remembered

By Edward M. Bury, APR (aka The PRDude)

Earlier this month, I completed another step toward my quest to add some other letters after my name, specifically “MA” for Master’s in English.

The next leg of the journey will be in the fall. So, yes, to quote the ‘70s Alice Cooper song, “school’s out for summer!”

Or more precisely, the Spring 2017 semester is over, and I can enjoy 90-plus days without having to read a book just about every 10 days.

Image of Nabokov courtesy of gunsmithcat.deviantart.com. So what does this image signify? The author liked butterflies and wrote a book about a girl he named Lolita.

The 16-week course I completed focused on the writings of Russian/American author Vladimir Nabokov and other writers influenced by this legend of modern prose. Must say the class was very challenging, as I grappled at times with comprehending Nabokov’s themes and motifs. (Although I failed to fully comprehend why Nabokov would pursue the story line in Lolita and how he got away with changing narrators in some works.)

I learned a lot from our cool, engaging youngish professor, but also by observing some of my fellow classmates. Four are profiled here, identified by names I conjured up in a state of creativity.

The Jolly Scholar: A young fellow fellow clearly enraptured by literature, this colleague regularly shared keen knowledge of the assigned reading, espousing thoughts with a wit and wisdom beyond is years. An example of his commitment: He re-read Madame Bovery — a work not assigned — to be better prepared for the discussion on Flaubert’s Parrot.  Now, that’s dedication!

Slouching Girl: Clearly an intelligent person, this young woman demonstrated by her body language that she probably would have preferred to be elsewhere than in class. Consistent hair twirling gestures added to her mystique. Yet, when she did contribute, the thought added greatly to the class discussion; however, I had challenges comprehending comments due to her subdued, dulcet voice.

Goth Dude: Goth Dude looked like he just returned from a Cure concert, always sporting black attire and combat boots, always brooding. (I trust if there was a darker color of clothing available, he would have worn it.) But in all fairness, this guy shared very provocative insight and was the second smartest person in the room after the professor. Cool and staid, he consistently added thoughts to a notebook using precise penmanship.

The Marxist: Perhaps an uncalled for and unfair moniker, because I have no idea of this guy’s political ideologies. He was Russian, I believe, and he frequently defended his positions on Nabokovian (yes, this is a real school of thought among literary scholars) theory with a controlled fervor. For some reason, he favored t-shirts adorned with images of fictitious U.S. presidents and dead rock stars.

If you need more insight into why I’m pursuing an advanced degree, please read this post from July of 2016. By the way, I earned a B for the spring 2017 class — the grade I felt I deserved. My final paper can be found here.

So, what’s on the agenda for the fall 2017? Something a little less Nabokovian and more straightforward: Non-fiction writing workshop.

Okay Fast Company: Time to Slow Down and Listen

By Edward M. Bury, APR (aka The PRDude)

One general component of a public relations plan is some kind of “call to action.”

Image courtesy of truconversion.com.

Well, I maintain the public relations profession should rally to voice strong opposition to a recent article that claimed public relations was “failing.”

As you can ascertain, I found the piece, “Here’s What the PR Industry Is Failing,” to be inaccurate and totally void of any compelling reason to be published.

But the article was published May 1 by Fast Company and written by Bill Hankes, noted in copy below the article as “a longtime public relations veteran” and now founder of a startup “that helps journalists find the information they need to develop stories, some of which comes from PR professionals, but most of which doesn’t.”

(A question: How much is “most of which” as noted above?)

The crux of Mr. Hankes’ thesis here: Services used to disseminate communications initiated by public relations professionals are “outdated” and “facilitate bad behavior.”

Rather than attempt to bash Mr. Hankes and Fast Company for spreading erroneous and unsubstantiated commentary, I’ll take the high road of sorts.

(To step off the high road for a short time, Mr. Hankes: Refers to all of us in the profession as “publicists;” neglects to note that ethical, effective public relations is driven by sound strategies; and, champions incorporation of unproven “newer technology” to replace what many in the industry use regularly.  I could go on, but will stop here.)

On to the high road. This kind of commentary only perpetuates the erroneous belief that public relations is purely publicity, or to use the old-school term, “press agentry.” Yes, there are publicists out there and perhaps some press agents, but those disciplines do not reflect modern public relations counsel.

Back to the call to action, I would encourage all serious PR professionals to take every relevant opportunity to educate clients, friends, the person sitting next to you at the coffee bar, about the full scope of services we provide.

I’d be glad to discuss with Mr. Hankes, should he be interested.

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Full Disclosure: I learned of this article from a Facebook post made by Gerry Corbett, APR, a “major PR dude” featured in this space back in January of 2013. Thanks, Gerry.

With Hours to Go, A Final Thought on April APR Month

By Edward M. Bury, APR (aka The PRDude)

With just a few hours left in April 2017, just a final though on efforts underway to promote the Accredited in Public Relations (APR) credential.

After all, April has been designated Accreditation Month, and those of us who earned the credential are somewhat responsible for its future. So, what can APRs do help keep the process advancing?

I offer this very simple suggestion: Serve as an APR Panel Presentation member.

As an APR, here’s what your participation in the Accreditation process will accomplish:

  • Demonstrate your commitment to the credential and profession.
  • Provide an opportunity to learn more about the current KSAs and revisions to the APR process.
  • Meet fellow APRs and candidates seeking the credential.
  • Earn maintenance points needed to retain your APR standing.

And, if another incentive is needed, think of this: When you pursued Accreditation, three APRs found the time and demonstrated the commitment to participate in the presentation you had to deliver to move to the next step in the process.

Yes, we’re all busy these days. But hopefully more APRs will find the hours needed to review a candidate’s Questionnaire, review the document and commit the two or so hours required for the Panel Presentation.

Please find the time in your career to let someone else have that opportunity. Prove your commitment to the value of Accreditation.

Now it’s your turn fellow Accredited professionals: What can we do to nurture and advance Accreditation?

After all, the road to Accreditation transcends one month.

 

 

Perhaps United Airlines Should Look Back to 1990 for What to Do in 2017

By Edward M. Bury, APR (aka The PRDude)

By now, you’ve probably read, viewed and commented on reports related to what may go down as one of the most significant corporate communication and operational blunders of recent times.

Yes, I’m referring to the forceful removal of a United Airlines passenger April 9 from a flight departing Chicago’s O’Hare International Airport for Louisville, Kentucky.

Image courtesy of the United Airlines website.

You know what happened to cause this now sustained crisis for United Airlines, which according to this news story operates some 4,500 flights a day. So, I’ll dispense with any background.  A quick Google search for “United Airlines crisis” will result in lots of results — 2,590,000 in fact as of this evening.

(An aside: On a visit to the company’s online newsroom I found only one reference to the incident that took place on United Express Flight 3411, and that was a statement from CEO Oscar Munoz.)

Many have branded this story as a “PR disaster.” And, from some perspectives, that’s totally correct: United is getting lots of negative publicity and social media exposure for what took place Sunday.  Initial crisis mitigation strategies and tactics were poor — at best.

But those of us who work in public relations know that communications can’t be disseminated without management approval.  Perhaps more effective and compassionate actions and messages were prepared but tabled in favor of what did take place: The initial rather curt message from Mr. Munoz, followed by a more conciliatory comment.

I’ll let those with the proven skills in crisis management comment on what United Airlines should do next. But I would like to share the video below. It’s from a 60-second television commercial for United first aired in 1990.  The title is “Speech,” and the spot was produced by the airline’s longtime agency of record, Chicago’s own Leo Burnett.

Two aspects of this brilliant spot are especially poignant for United Airlines today:

1. When company owner Ben says, “Well folks, some things gotta change.”

2. When the voice over narrator says, “Personal services deserves a lot more than lip service.”

I think United Airlines could learn a lot by revisiting this 27-year-old spot.

NOTE: This video was found via a YouTube search.

April is APR Month, So What Should I Do?

By Edward M. Bury, APR (aka The PRDude)

Certainly, it’s appropriate that April is APR Month. After all, April is a time of awakening, a time to invigorate, a time to take on new personal challenges — an ideal time to showcase the leading public relations voluntary mark of distinction.

(From another perspective, as a student of English literature — and with no disrespect to T.S. Eliot — I never accepted the claim that April is the cruelest month.)

The message here is one I wholeheartedly support.

Back to APR Month, the 30 days when an emphasis is placed on the value behind the Accredited in Public Relations credential. Loyal followers of the PRDude blog certainly are aware of my dedication to Accreditation and the impact its made on my practice of public relations.

As noted in this post from February, I’ve had the honor to get elected again to the Board of the PRSA Chicago Chapter as APR Chair. The challenge: Re-energize APR initiatives within the chapter by:

1) Building awareness for the importance of earning the credential.

2) Launching a structured training program later this year.

To gain insight, I participated in a conference call hosted by PRSA last month. APR chairs from various chapters shared thoughts on programs and initiatives underway. Here’s what I learned.

  • Word of mouth, blogs, and regular testimonials are invaluable.
  • Mentoring programs for APR candidates keep them engaged.
  • Cash scholarships are great incentives.
  • Generate acceptance for the credential by reaching out to top 50 employers.
  • Contact the local SHRM chapter and suggest they recommend “APR preferred” on help wanted notices.
  • Engage current APRs to contribute and point out that they can earn maintenance points through volunteer and leadership efforts.

Without question, very solid and rational ideas and directives.

So, now it’s your turn: What suggestions do you have to help PRSA Chicago jump start the APR program?

I welcome responses throughout April and the months to follow.

The Blues Are All Around Us, And Now Chicago Has a Museum

By Edward M. Bury, APR (aka The PRDude)

Many people think the focus of blues music is all about, well, being blue. Being down. Being out.

And, yes, many blues songs — from those belted out in the juke joints in the South to the nightclubs in the North — deal with down-and-out and the downtrodden subjects, often over a 12-bar progression.

But from another perspective, the blues also can take a different direction, like finding better times just down the road, or perhaps at the next crossroad.

The soon-to-be built Chicago Blues Experience will be housed right in downtown Chicago, the mecca of big city blues. Image courtesy of the Chicago Tribune.

In Chicago, undisputed as the place where the Delta blues evolved into a dynamic big city musical and cultural force, there was an announcement this week about something better happening just down the road of time.

On Monday, the world learned of plans to build The Chicago Blues Experience, a 50,000-square-foot museum scheduled to open its doors in a few years. This long-overdue addition to Chicago’s cultural scene will be housed in a former retail space in the bustling Loop and two blocks from Millennium Park, site for the 2017 Chicago Blues Festival, the world’s largest.

As a true Chicago guy and long-time lover of the blues, I’m thrilled by this news. Like many art forms, the blues needs to grow and evolve, especially since many of the legendary Chicago clubs like Theresa’s and the Checkerboard Lounge have long been shuttered. The new museum hopefully will energize the blues and inspire the next generation.

Along with the museum component, which I’m sure will house some awesome artifacts like cool old guitars, the Blues Experience will let visitors experience live blues music at a 150-seat performance space.

As a contribution to the cause, I’m making a “donation” of sorts to the Chicago Blues Experience and the blues community, something fresh and modern.

Below are lyrics to — you guessed it — to a contemporary blues song I wrote a few years ago while participating in a song writing class at the Old Town School of Folk Music.

Hopefully, the museum folks would like to hear me perform it. Hopefully at a time when things are better somewhere down the road.

The Blues Are All Around Me

Don’t have to look too far
Don’t have to look too far
That building use to be a store
Well it ain’t a store no more

The Blues are all around me
And they  follow me where ever I go

Don’t have to look too far
Don’t have to look too far
Electric cars don’t go too fast
I drive a car that uses gas

The Blues are all around me
And they follow me where ever I go

The TV show from Washington was all about the state of the union Thirty minutes later I was still in a state of confusion

Don’t have to look too far
Don’t have to look too far
The photograph that’s on the wall
Has a crack and is about to fall

The Blues are all around me
And they follow me where ever I go

Don’t have to look too far
Don’t have to look too far
Won’t go outside anymore
I’m afraid to even open up the door

‘Cause the blues are all around me
and they follow me where ever I go

Copyright 2017 Edward M. Bury