The Chicago Cubs and a Reflection on the World and Society Today

By Edward M. Bury, APR (aka The PRDude)

Let’s leave the current on-field performance of the Chicago Cubs in the 2016 National League Championship Series with the Los Angeles Dodgers to those communicators who get paid — and know a lot more than I do about sports — to offer commentary.

Rest assured Mr. Kaminsky, your childish actions may come back to haunt you.

Rest assured Mr. Kaminsky, your childish actions may come back to haunt you.

As of this writing, the Cubs are down two games to one, have been shut out the past two games and appear to have lost heart and how to win. But there’s a game tonight!

Anyway, this post will focus more on the state of our world and society today, rather than Chicago’s National League baseball franchise.  What prompted this post is an article from the Redeye, a free tabloid published by the Chicago Tribune Media Group and geared to the Millennial demographic.

The article centers on a “fan” of the Chicago White Sox, a Chicago area native named Frank Kaminsky, who is taking his self-professed hatred of the Cubs to an extreme, childish level. As noted in this Redeye piece published today, Mr. Kaminsky — a professional basketball player with the Charlotte Hornets — promises to wear a custom-made Cubs jersey bearing the name of a man who was never a Cubs player until the team is eliminated from the playoffs.

Providing of course, that happens.

As noted in the Redeye piece: “It’s my stance, how I feel about the Cubs this year. I don’t want them to win.” He also has launched an “attack” of sorts in the Twittersphere.

So what do Mr. Kaminsky’s actions have to do with the much larger perspective?

It’s a demonstration of a lot of things that are wrong with the world today.  Here are a few:

  • It’s Okay, No Cool, to Hate. Rarely a day goes by when we don’t hear of an atrocity in war-torn places overseas and in my home city of Chicago. To me, it’s hate that drives people to kill and hurt others. Why should hate be part of sports? Because, apparently to some, it’s appropriate and it’s become part of “cheering on” your team.
  • The “Power” of the Digital Arena. This blog, is, of course, part of modern online communications. I’ve published what I believe are informative, fair and ethical posts.  Others use the digital arena to spread lies and inflame hatred.
  • The Ability to Change the Conversation.  What’s happening in baseball today? The NLCS and the ALCS. With garbage news like Mr. Kaminsky’s rants, part of the focus of real sports news gets mixed up with nonsense that’s taking place off the field of play.
  • Continue to Bash Bartman. I can’t believe that anyone with any sense of scruples would continue to slander Steve Bartman, a fan who tried to catch a foul ball in a game 13 years ago. He did nothing wrong, but weak, petty cowards still hold him responsible for a Cubs collapse.

Cub fans and many in Chicago fly the “W” flag to promote and support the team.  So, fly the “L” flag Mr. Kaminsky, if you want.

But in my mind you’re the loser.


Hey Hagar the Horrible: You Got Public Relations Right the First Time

By Edward M. Bury, APR (aka The PRDude)

Okay. What’s “wrong” with the two cartoons that accompany this post?


Note to comic artist Chris Browne: I really am a fan of the “Hagar” strip. Source: Hagar the Horrible.

Need more clarification? What needs to be addressed and challenged from a public relations perspective?

First, some background on these “Hagar the Horrible“commentaries should will help.

The top strip was published six years ago.  In fact I wrote about it in this post from January of 2010, where I somehow merged an idea of how an example used in the upcoming State of the Union speech by President Barack Obama and the comic message from artist Chris Browne supported public relations.

(Yes, I’ve been known to steer the discussion of public relations down some truly divergent paths on occasion. But hey, it’s my blog.)

Back to the image.  The story in the top strip depicts a public relations consultant questioning a nobleman on the performance of Hagar and his viking raiding party following a pillage. This is good, because as we know, effective, strategic public relations is driven by research.

Now to the bottom strip, which appeared in the October 7 issue of the print version of the Chicago Tribune that’s delivered to our home each day.  Here, a disillusioned Hagar, hunched over a bar nursing a cocktail, seeks advice from friend Lucky Eddie on a source to “cook up a story” to mitigate past misgivings.

Well, Lucky Eddie says, the right person is at arm’s length away: The King’s Public Relations Director!

This is bad, because it infers — at least to me — that public relations tactics can mask unethical or perhaps even criminal actions through successful media relations. To many, Hagar is just trying to get some “good public relations” to solve his image problem.

Ah, Hagar, if it was only that easy.





She Was Remarkable in Her Own Way

By Edward M. Bury, APR (aka The PRDude)

There’s something about photographs, printed ones, not the digital kind, that are so much more poignant, lasting and meaningful.

sophie-1You can’t produce real photos with a click of a button and a tap or two on the keyboard, you know. Somebody actually had to print them.

The images that accompany this post — digital here of course — were all printed and part of our Mother’s life.

They depict her, her life and those she knew and loved. They depict a life well lived.

Often, I would look at these photos — some framed, some part of a collage — and marvel at the impact this sophie-3woman had on all who had the privilege to know and love her.

A simple and honest life, well lived, can have much more meaning than one might think.

Along with her family and friends, our Mother liked simple things, like flowers, conversation and sophie-2watching parades and awards shows on TV.  Recently, she became fond of yogurt, with strawberry being her favorite flavor.

She was a wife, a mother, a grandmother and a great grandmother, and she often said she wanted to be a nurse. And, although she did not have formal training, I can attest that there was no better care-giver.

Our Mother, Sophie V. Bury, passed away earlier today.

Perhaps she did not run a marathon or launch a start up company.

But rest assured, she was remarkable in her own way.

Will 100 Million People Really Be Watching Tonight?

By Edward M. Bury,  APR (aka The PRDude)

Another Monday night. But of course, not just any Monday night in America, or the world for that matter.

tn_combomag_header_logo-jpgYou know what I’m referring to: Tonight’s presidential debate, which the smart people who know lots more about elections and the media say will draw something like 100 million viewers.

All to watch Hillary Clinton and Donald Trump communicating to the American people and the world why she or he should be voted into the most powerful job in the world.

By now, the smart people say, many voting Americans already have made up their respective minds on who they will vote for on November 8.

So, I must ask: Why watch the debate? We can learn the candidate’s positions by visiting their respective websites.  And, for your convenience, here they are:

As for the rationale behind why so many people will comprise this proposed Super Bowl-sized television audience?  I have two:

  • Crash and Burn. Those in strong opposition to either candidate want to “be there” when the opposition nominee says something stupid, loses their composure or gets caught in a lie. There’s something about seeing it all live.
  • Morbid Curiosity. Hey, let’s face it. This is reality TV without those good-looking castaways surviving on an island and lots of beer and automobile commercials. We HAVE to watch the debates for the entertainment value.

As for me, I’m not sure.  Heck, yes I’m going to watch the debates, which start in around 30 minutes.

But, if things get boring, I might just switch on the Cubs vs. Pirates game.

And you dear readers: Will you watch tonight’s debate? Why or why not?


Chicago Cubs in the 2016 Post Season: Thoughts and Observations

By Edward M. Bury, APR (aka The PRDude)

Was it somewhat scripted late last week that the 2016 Chicago Cubs “back in” to clinching the National League Central Division, then bring pandemonium to the Wrigley Field faithful the following day with a walk off win via a home run from a reliable replacement catcher?

Who knows, and at this point, who cares!


What will the post-season hold? We’ll find out soon enough.

This forever Chicago Cubs fan — like millions of others — is thrilled the team has locked in a playoff spot with two-plus weeks of baseball left and boasts the best record in baseball.

But unlike many of my Cub fan colleagues, I’m going mute on predictions on October. But, I do have thoughts and observations to share about the season so far, and what I’ll be looking for in the post season.

So, as the legendary Cub public address announcer Pat Pieper would say, “Attention: Have your pencils and scorecards ready.”

  • Madden Post Game Analysis. Yes, he does wacky things like make players dress in goofy outfits for road games and has brought in a magician as a strategy to build camaraderie and ease tensions during the 162-game season. But the true genius of  Manager Joe Madden comes out in his post game commentaries. He’s eloquent, imminently quotable and always on target regarding what just transpired on the field. Win or lose, players know Joe already is thinking about how to get the best of his squad the next time the ump yells, “Play Ball!”
  • Best Off-Season Move. The big contract to outfield star Jason Heyward? The late season signing of fireball closer Aroldis Chapman? Yes, both are integral to the team’s success to date, and both will be vital cogs in the post season. But my vote goes to the versatile Ben Zobrist.  (Did you know he was born in Eureka, Illinois?) His stats are not off the charts, but in an 11-year pro baseball career, he has put up impressive numbers when at the plate and he plays solid infield and outfield positions. And, he played for the 2015 World Series winning Kansas City Royals, so he knows what it takes to play in crucial games in October. Sometimes, it’s the guy who isn’t in the headlines who makes the most impact.
  • Who I’d Like to Meet for a Beer. A tough choice, so I’ll pick two: David Ross and Dexter
    True, the Cubs have not sucked this season.

    True, the Cubs have not sucked this season.

    Fowler. Not much in depth analysis or statistics here, but I like a guy who’s cool with the nickname of “Grandpa Rossi.” And whether he smacks a lead off homer or grounds into a double play, Fowler gives it his all and looks like he’s having a good time. Shout out to Grandpa and Dex: I’ll always make time for a beer with you guys.

  • From a Public Relations Perspective. Yes, I had to sneak in a thought on the brand that Theo Epstein and Jed Hoyer have built under the Ricketts family ownership.  (Actually, I tackled public relations and the Cubs in this 2013 post regarding plans to rebuild Wrigley Field.) The 2016 team has — fortunately — generated headlines for its performance on the field, rather than off the field. Yes, there have been injuries and that losing streak before the All Star break.  And, oh yea, the Tommy LaStella meltdown. But all season there has been an absence of scandal and unnecessary drama. This squad contains players who are unselfish and only focus on winning, not personal stats. In a more colloquial perspective, the Cubs have received “good PR” all season because ownership and management put together a group of winners, not whiners.

In just more than an hour, the Cubs will take the field at Wrigley to conclude the weekend series with the Brewers. After yesterday’s “hangover” blowout loss, perhaps Madden’s guys will get back on track.

One milestone down.  Three to go.



Here’s How to Honor Those Lost on 9/11

By Edward M. Bury, APR (aka The PRDude)

With just less than half the day left, well, at least here in the Central time zone, here’s a suggestion for my fellow Americans.

Today, on the 15th anniversary of the terrorist attacks on our nation, let’s be civil to one another.

Courtesy of

Courtesy of

Let’s put aside pettiness and vitriol. Let’s tune out the rhetoric surrounding this exceedingly volatile and often bizarre presidential campaign. Let’s just chill, at least for the balance of the day.

I can’t think of a better way to honor those who lost their lives in the two New York office towers, at the Pentagon and in a field in Pennsylvania, as well as their families and loved ones.

Here in Chicago, the day can be best described as spectacular, clear and warm, much like on this day 15 years ago.  Hey, even the weather is providing the right atmosphere to demonstrate civility.

Lots of news organizations, commentators and pundits are sharing thoughts on the tragedy that resulted from the 9/11 attacks. Many probably can offer more poignant words than I can in this modest digital space. Just google 9/11 to get started.

But 10 years ago, I shared some thoughts on the terrorism that struck our nation in this post. That post, like this one, was relatively easy to write.

So, now I have the rest of this Sunday — Patriot Day 2016 — to enjoy myself here in America.

Think I’ll go for a walk to our farmer’s market; maybe I’ll buy something to add to tonight’s dinner. Then, I’ll probably have a few beers at the place around the corner.

Regardless of where the day takes me, I plan to be civil to everyone I meet.

Now, wouldn’t it be great if we could demonstrate civility every other day of the year? I plan to try.

Public Relations Counsel to Chicago Public Schools Teachers This Labor Day 2016

By Edward M. Bury, APR (aka The PRDude)

Ah, Labor Day 2016!

One can envision today as a glorious end to the summer season and the start of fall, and with it the onset of shorter days, cooler temperatures and football.

(Hopefully, fall of 2016 will also usher in the ultimate climax to a magical season for my beloved Chicago Cubs; but that pecpslogo@2xrspective is the subject of a post for an0ther day.)

And of course, Labor Day marks the return to school for many kids and young adults, including the approximately 400,000 students who attend Chicago Public Schools.

Classes start tomorrow, September 6. The question, however, is will this school year be marred by a strike.  An editorial from Crain’s Chicago Business provides a perspective on why members of the Chicago Teacher’s Union should not go on strike.

Please take a moment to read the commentary.


Now, here’s some thoughts from a public relations perspective related to thectu strike. Granted, I’m perhaps taking some liberties in offering a correlation between public relations practices and an action by organized labor. But stay with me.

I’ll start with interpreting what’s widely acknowledged as the first step in a strategic public relations plan: Identify ways to mitigate a threat or take advantage of an opportunity.

Teachers have threatened to walk off the job in mid October unless their salary and pension contribution demands are met. Striking would effectively: Exacerbate a threat to the position of the union members as caring professional educators and diminish their standing in the community; and, cast aside the opportunity to demonstrate commitment to the children they teach and their families, to themselves as educators and to Chicago taxpayers who fund schools.

To some Chicagoans, myself included, a strike next month by CTU members would be unwise and perceived as a betrayal. In common parlance, it would not result in “good public relations.”

And, I’ll make this disclosure now: I am a Chicago property owner and more than half of my annual property tax payments goes to CPS. Yes, I would not be pleased if teachers vote to strike, like they did in September of 2012.

Four years ago, the strike led to bitter discourse and kept students out of school for some seven days.  The organization I worked for then had offices around the corner from CPS headquarters; I observed the striking teachers and tried to understand their position.

What I remember were childish taunts and lambasts aimed at Mayor Rahm Emanuel.

On this day, when we celebrate the rights of working people in this nation and around the world, I hope CTU and its leaders come to the realization that a strike will surely pose a serious threat to the reputation of Chicago teachers.

Reaching a compromise with the city would be the opportunity needed to mitigate that threat.