By Edward M. Bury, APR (aka The PRDude)
Just a few minutes ago, I made a few subtle — but important — edits to my online profile on LinkedIn, perhaps the most “serious” of the big three social media platforms. Okay, I guess Pinterest has made a case for there being a Number Four.
1. I added “association management” to my profile. Just two words, but noteworthy and accurate because I’ve spent around one-third of my professional career in the association management industry. For the record, according to the American Society of Association Executives, there are a lot off us out there, and we represent just about every segment of business and society. I just happen to work for an association that represents real estate interests.
2. I posted some information and links on the new Sections feature of LinkedIn. (Here’s how to find it: From your profile, look for this content:
NEW Add sections
Add sections to reflect achievements and experiences on your profile.
There are a few Section options. I added information on my work on the Universal Accreditation Board (UAB) and a link to my web page that contains a few published works on public relations and real estate topics.
So why did I augment my digital footprint? Well, it was quick, easy and free. And, it’s kind of reflective of our world today. We need to stay current and keep pace with technology’s seemingly limitless breakthroughs and upgrades. Or, at least we think we do.
During my career I have volunteered on a few other occasions, but I choose to put only my UAB work for now — because it’s the most recent and significant. And, I have published hundreds of works by my byline (Edward M. Bury, not PRDude), but felt it was more prudent to direct viewers to a page with a handful of work.
So, will my “online tune up” yield any tangible, measurable results? You tell me. Visit me now on LinkedIn and let me know. By the way, when was the last time you had one?